So it appears that advertising giant Unilever has, after two years of research, realized that it is indeed a myth that sex sells and that campaigns depicting women as sex objects for presumed cishet male audiences alienate women.

Of course, they could have saved themselves those two years by looking at literally any marketing research done since 1960s.

Now if only we can convince some of the advertising companies that deal in comics and video games of this reality.

– wincenworks

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