So it appears that advertising giant Unilever has, after two years of research, realized that it is indeed a myth that sex sells and that campaigns depicting women as sex objects for presumed cishet male audiences alienate women.
Of course, they could have saved themselves those two years by looking at literally any marketing research done since 1960s.
Commentary on female boobplate from Australian TV Show “The Feed”
A fantastic summary that makes me proud to be an Aussie.
Though I disagree with their conclusion on where all the ridiculous female armor needs to go – that’s pollution and I’m terrified of the prospect of video games where the enemies are sharks and squids with boobplates.