What’s the difference here?
The first woman is a real human being. She controls her own body and has her own personality. She has control over her own actions and can make autonomous decisions in her life. She also has to directly deal with the people around her and the bigotry, stereotyping and harassment that she is exposed to. She is real, she has emotions, she has thoughts, and she has rights.
The second woman is fictional. She was created by other people who exert full control over her body, appearance and actions. Her sole purpose is to be literally bought and sold for the entertainment of an audience. She cannot make her own decisions, she cannot control her own body and she is not real. She is not responsible for her behavior or appearance: She is the product of the environment that she was created in.
The first woman, by virtue of being a human being who identifies with the feminist movement and acts in accordance to those beliefs, is therefore a feminist. She is actively participating in feminism and is choosing to dress herself in a manner of protest that best demonstrates that she alone controls her body, and that no others have a right to access her body without her consent. She is a multi-faceted person who has agency, and part of that agency includes the ability to look sexy while refusing to consent to her own dehumanization. Her actions are not only one small part of what makes her a person, but she is also participating within a cultural trend of protesting rape culture.
The second woman, because she is not autonomous and was designed by a series of outsiders, is sexist because she is the passive product of sexist content creators. She exists as an ornament. Her clothes were chosen as fan service so that she can be sexually available and gratifying at all times, most likely for straight male gamers. Her erotic appearance has little functional purpose other than to please an audience. And since she exists within an industry that is consistently criticized for ostracizing female participants and creating a large gap between the depictions of male and female characters, her appearance is simply one detail within a much larger array of sexist problems.
I swear the people who don’t understand this
It’s also worth noting as a corollary that the real person is more sensibly dressed– she’s wearing an actual bra, while the poor video game woman (Quiet from MGS5, BTW) is gallivanting around with a handkerchief tied over her boobs. This despite the fact that the real woman dressed for standing around, walking, and holding a sign in a protest that relies on her being dressed “sexily,” while Quiet is supposedly dressed for combat. If you try to treat Quiet as a human being within the context of the story, it instantly falls apart- she has no reason to dress like that, and a whole lot of reasons not to, starting with “running could actually be painful.”
Of course, the game isn’t out yet, and the director swears up and down that there’s a reason they designed her that way, so it’s possible the storyline will subvert all our expectations and redeem this character design. But right now all it tells us is that it’s more important for us to be able to see her skin than for her to avoid being covered in dirt and scraped by rocks, getting sunburned, being stung by insects or scorpions, or any of the other reasons you’d prefer to have clothes if you were fighting in the middle of the desert in Afghanistan, let alone being able to move comfortably (she’s got a significant wedgie when you see her render from other angles, and see above re: lack of breast support).
And like they said, it’s less about her design in particular and more about her design as part of a huge, huge pattern within the gaming industry. Check out bikiniarmorbattledamage sometime if you want to see the tip of the iceberg. (Speaking of which, here’s their thoughts on Quiet.)
Thought it’s time to bring back this comprehensive explanation of what constitutes of agency and why real people (like feminists attending slut walks) can actively choose to show up half-naked in public, while fictional characters (like Quiet) can not.