bikiniarmorbattledamage:

As a follow up to HBomber’s excellent video discussing how popular media (especially games) doesn’t objectify men I thought it was worth pointing out that the double standard is especially obvious if one looks at novelty superhero costumes (using the above examples or any of those featured at @fucknosexistcostumes)

Male costumes commonly come with the padding to simulate the muscular physiques, because they’re to make the “every man” feel like a superhero without having to work out or diet.

Female costumes commonly are sized with the assumption the wearer will fit within conventional beauty standards commonly assigned to superheroes.  The “every woman” is expected to diet and exercise to look like a drawing in a comic book.

On top of that: women who don’t fit within the very narrow, artificial beauty standards will find that the family pets get better costume options than they do.

It’s really amazing how much of reality you have to willfully disregard to try to support the “men are sexually objectified too!” argument.

– wincenworks

Halloween throwback time! Reminder that to wear a mass-produced superhero novelty costume, ladies need to come in conventionally sexy size and shape (and usually ready to show more skin), while guys get the outfit to compensate their everyman figure with foam abs. 

~Ozzie 

I suppose I should be grateful that the girl costumes don’t compensate with foam boobs and butts, cause we all know that’s the Woman Power Fantasy: being slim thicc. 😬

-Icy

See also: Our other post about Halloween superhero costumes, especially how womens’ and girls’ versions are always sexified or feminized beyond recognition of what the original looked like! 

Jennifer Scheurle on Twitter

Jennifer Scheurle on Twitter

bikiniarmorbattledamage:

This whole thread is definitely worth reading for a better understanding of The Creepy Marketing Guy and why so many games, particularly in early campaigns, seem to rely on generic strategies like sex sells.

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So the next time you see a promotion for a game that seems to focus entirely on boobs, butts and explosions then you can be sure that it’s because the marketing guys are getting paid for the campaign, not the sales of the game, and they probably got to interfere in the process of game development, messing with the original vision of the developers, to make that happen.

– wincenworks

Jennifer Scheurle’s Twitter | Website

I completely forgot it’s been over two years since we posted this. And, of course, still every word about the “sex sells”-driven marketing rings true. 

And since some iteration of “you just hate for women to be sexy!” continues to be an “argument” constantly brought up in defense of such advertising (and of in-game framing – just look at the predictable replies under our Tuesday reblog), let’s quote the closing tweet from the thread

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As we’ve been saying since the beginning of the sex sells tag, you won’t go far with “selling sex” unless sex is the actual product. And the Creepy Marketing Guy will laugh at you all the way to the bank. 

~Ozzie 

As if that wasn’t enough, twin-bulged breastplates ignore the anatomical makeup of the female breast itself. To make a long story short, the breast largely consists of fat and modified sweat glands (for the production of milk, that is), and hence it’s not nearly as solid as a comparable mass of muscle. So all but the largest breasts can be bound quite flat against the woman’s chest without occasioning too much discomfort. In turn, this means a fighting woman probably isn’t going to need a breastplate with a chest profile larger than one worn by a fighting man of a similar height and general body shape, and therefore it’s quite likely that the woman would simply fit into the man’s breastplate with the aid of some padding to make up the slack in the waist and shoulders.

Why female breastplates don’t need breast-bulges 
(The article was deleted since. You can read its mirror copy on archive.com here.)

Today’s throwback: Boobs 101 or that thing NO pop media artist seems to know about basic human anatomy, as illustrated in one of our recent reblogs. (Also cloth doesn’t work that way…)

If you actually know that and still decided that boobsocks or boobplate on a breasted character is a good idea, maybe consider it’s cause you wanna see The Tiddy? And then consider, where are all the codpieces that really existed that you could be drawing instead?

~Ozzie 

Hey you… yeah you, the one typing the comment about how a guy on YouTube told you the shape of armor is just an “aesthetic” and hence boobplates would be fine because “hardened steel is really hard”.

Don’t take advice from a guy who only assess armor based off what it feels like to swing one of his wooden swords and not on the distinct likelihood of the wearer being hit by a sharp stick wielded by a person on top of a one ton warhorse charging at full gallop.

That guy clearly doesn’t pay that much attention to what happens with re-enactors using heavier armor made with better steel.

– wincenworks

bikiniarmorbattledamage:

Have I mentioned lately that I love @pointandclickbait ?

Because I do. I really do.

– wincenworks

Honestly we’re way overdue in promoting some newer @pointandclickbaitarticles, but the satire of the ones we featured before stands the test of time (un)surprisingly well, as the game/nerd culture continues being as toxic as ever, if not more. 

Amazingly, occasional video game with a female portsgnidts protagonist (or two) haven’t yet made gaming industry any less profitable (at least to the big company CEOs and basically no-one else) and being critical of the stuff one enjoys haven’t yet killed anyone. 

Reminder that the Space Marines Can’t Be Female, Because Then I Would Need To Re-Think My Life article received TONS of responses that literally can be summed up as “Space Marines can’t be female, because then I would need to re-think my life”. 

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Yes, that the first tweet refers to notes under this very post. Have fun reading those, but be warned of the headache-inducing lack of self-awareness on the part of Toxic Masculinity Brigade (aka WH40k fandom). 

~Ozzie