I came across Black Squad and it seems to be a game that is marketing itself on two things:
- It will be like literally every other “real life” inspired paramilitary competitive FPS game (ie a Modern Warfare rip-off)
- BUT there will be hot chicks in bike shorts and maximum cleavage on display (including that blond woman with who’s in everything)
So imagine my amusement with I downloaded it looked around in the shops and discovered that not only do they not have any female character options (at least not available for a new player). There are just four white guys who are almost indistinguishable from one another in game to the extent I can’t say for sure if it’s just the same model with different clothing choices.
This particularly weird since back in April, prior to the game actually going Early Access on Steam – they implied 1/3rd of the character choices would be a sexy, sexy lady who wears less pants when “badguy” sounding:
That and like just about every other paramilitary shooter out there, this game seems to pedantically focus on making gear look as authentic as possible provided it’s not on a woman.
– wincenworks
Jennifer Scheurle on Twitter
This whole thread is definitely worth reading for a better understanding of The Creepy Marketing Guy and why so many games, particularly in early campaigns, seem to rely on generic strategies like sex sells.
So the next time you see a promotion for a game that seems to focus entirely on boobs, butts and explosions then you can be sure that it’s because the marketing guys are getting paid for the campaign, not the sales of the game, and they probably got to interfere in the process of game development, messing with the original vision of the developers, to make that happen.
– wincenworks
@cypheroftyr (twitter | twitch | @ineeddiversegames) provided some screenshots of Eliza, the pre-order bonus character from Tekken.
Apparently they feel that this sort of thing will encourage people to pre-order, even though they’re planning on making her available, apparently as paid DLC, a mere 30 days after release.
Clearly they think highly of their target demographic.
– wincenworks
Of course! Absolutely generic pale lady with no unique characteristics other than horns (do any of her features convey that she’s a vampire?) is so totally worth paying upfront for game to make her playable for free!
Legit business strategy right there.
~Ozzie
Revealed is definitely the correct verb to describe this video that shows exactly zero gameplay of the new DLC characters for Injustice 2 and only puts one of them in full lighting in the center of the shot… for some reason.
– wincenworks