Jennifer Scheurle on Twitter

This whole thread is definitely worth reading for a better understanding of The Creepy Marketing Guy and why so many games, particularly in early campaigns, seem to rely on generic strategies like sex sells.

So the next time you see a promotion for a game that seems to focus entirely on boobs, butts and explosions then you can be sure that it’s because the marketing guys are getting paid for the campaign, not the sales of the game, and they probably got to interfere in the process of game development, messing with the original vision of the developers, to make that happen.

– wincenworks

Jennifer Scheurle’s Twitter | Website

I completely forgot it’s been over two years since we posted this. And, of course, still every word about the “sex sells”-driven marketing rings true.

And since some iteration of “you just hate for women to be sexy!” continues to be an “argument” constantly brought up in defense of such advertising (and of in-game framing – just look at the predictable replies under our Tuesday reblog), let’s quote the closing tweet from the thread:

As we’ve been saying since the beginning of the sex sells tag, you won’t go far with “selling sex” unless sex is the actual product. And the Creepy Marketing Guy will laugh at you all the way to the bank.

~Ozzie