This whole thread is definitely worth reading for a better understanding of The Creepy Marketing Guy and why so many games, particularly in early campaigns, seem to rely on generic strategies like sex sells.
So the next time you see a promotion for a game that seems to focus entirely on boobs, butts and explosions then you can be sure that it’s because the marketing guys are getting paid for the campaign, not the sales of the game, and they probably got to interfere in the process of game development, messing with the original vision of the developers, to make that happen.
– wincenworks