Probably a good time to bring this back since, well we’re still having people assuring us that Blizzard – a company with literally billions of dollars and armies of talent people… is really trying! Just look at them trying so hard with Overwatch! Examples include going from this:
To this:
This is not, by any stretch of the imagination – trying. There is no classroom in the world where this would be considered a passing grade improvement despite the claims of caring by lead. (If you missed the outrage by… people claiming others are outraged, there’s a great summary here.)
Yes, it is scary for companies to change up imagery when working with an established brand – but making the actual changes is the only way that it still perpetuates all the problems. Ultimately, all they’re doing is well…
The only way they’re going to fix things is to really take an actual whole new direction with it – and they probably won’t get that right the first time either.
Neither of these games improved by trying to get credit for minimalist changes and writing nice quotes about how their game is for everyone. They did by actually digging into what was wrong and looking at ways to avoid doing that.
