I wasn’t keeping up with E3 but the Valkyrie from the Gauntlet game actually has practical armor???

bikiniarmorbattledamage:

Well, I’m a little disappointed that they seem to have gone with three men and a token woman approach (not that I had high hopes for Gauntlet – one of the original “kill everything that moves or doesn’t move” games), but looking at the most revealing outfit they’re showcasing for her:

image

I can’t stay mad at her… look at her!

image

– wincenworks

Since it’s that time again where the popular rhetoric is “Why be so negative? Why not celebrate the improvements!?” I feel it’s time to bring this back.

If Arrowhead Game Studios (founded by students) can do this with Gauntlet, a franchise this is literally thirty years old, and has a questionable history in terms of costume design for Valkyrie, then I think I’m entitled to expect more from major studios.

So, the message to major studios that want praise for “trying to improve” while improving by only the slightest increments (followed by backsteps) remains the same:

image

– wincenworks

fortunaourania:

I wasn’t keeping up with E3 but the Valkyrie from the Gauntlet game actually has practical armor???

bikiniarmorbattledamage:

Well, I’m a little disappointed that they seem to have gone with three men and a token woman approach (not that I had high hopes for Gauntlet – one of the original “kill everything that moves or doesn’t move” games), but looking at the most revealing outfit they’re showcasing for her:

image

I can’t stay mad at her… look at her!

image

– wincenworks

Since it’s that time again where the popular rhetoric is “Why be so negative? Why not celebrate the improvements!?” I feel it’s time to bring this back.

If Arrowhead Game Studios (founded by students) can do this with Gauntlet, a franchise this is literally thirty years old, and has a questionable history in terms of costume design for Valkyrie, then I think I’m entitled to expect more from major studios.

So, the message to major studios that want praise for “trying to improve” while improving by only the slightest increments (followed by backsteps) remains the same:

image

– wincenworks

..my move is just awful, it’s chauvinist! Every time I fall over my vagina and vulva is exposed. I might as well be an NPC that doesn’t know where to wander!

Felicia Day, playing as Tyris Flare in the original Golden Axe game, (x)

Golden Axe, the iconic side-scrolling hack’em up is also a pretty iconic example of bikini armor:

And yes, Dolph LundgrenAx Battler (that is his actual name!) is wearing a bikini too but as well as being a male power fantasy (or someone I’d expect to see featured at videogamesmademegay) he always looks badass posed like Conan the Barbarian or a classical mythological figure.  He also quickly got an unsuccessful spinoff game and you had the option to play a dwarf who at least kept his shirt on.

Tyris on the other hand, despite having a much less ridiculous name, had to wait until 2008 when she would get to be the star.  But hey, that’s like eighteen/nineteen years of social and artistic progress right?  Let’s see how they portrayed her and promoted the game!

Yeah…

– wincenworks

I felt it may be time to bring this back, not because anything has happened with the Golden Axe franchise – but because there’s still apparently a wide spread believe that exposed skin is the be all and end all of sexualized armor design.

As you can see, they actually gave Tyris more clothes in her spinoff title, but less powerful presence simply by design decisions like making her muscles less defined, body language less intimidating and ensuring her extra clothes highlighting sexualized body parts.

As convenient as it would be – there is no one element of design that guarantees a design will work.  Designs consist of dozens of decisions and each can improve or worsen it by degrees.

– wincenworks

..my move is just awful, it’s chauvinist! Every time I fall over my vagina and vulva is exposed. I might as well be an NPC that doesn’t know where to wander!

Felicia Day, playing as Tyris Flare in the original Golden Axe game, (x)

Golden Axe, the iconic side-scrolling hack’em up is also a pretty iconic example of bikini armor:

And yes, Dolph LundgrenAx Battler (that is his actual name!) is wearing a bikini too but as well as being a male power fantasy (or someone I’d expect to see featured at videogamesmademegay) he always looks badass posed like Conan the Barbarian or a classical mythological figure.  He also quickly got an unsuccessful spinoff game and you had the option to play a dwarf who at least kept his shirt on.

Tyris on the other hand, despite having a much less ridiculous name, had to wait until 2008 when she would get to be the star.  But hey, that’s like eighteen/nineteen years of social and artistic progress right?  Let’s see how they portrayed her and promoted the game!

Yeah…

– wincenworks

I felt it may be time to bring this back, not because anything has happened with the Golden Axe franchise – but because there’s still apparently a wide spread believe that exposed skin is the be all and end all of sexualized armor design.

As you can see, they actually gave Tyris more clothes in her spinoff title, but less powerful presence simply by design decisions like making her muscles less defined, body language less intimidating and ensuring her extra clothes highlighting sexualized body parts.

As convenient as it would be – there is no one element of design that guarantees a design will work.  Designs consist of dozens of decisions and each can improve or worsen it by degrees.

– wincenworks

Hey I want to genuinely ask why don’t you make your own story/game with the design of how you want females to be represented? I know what you have to say about it in your Rhetroic Bingo but there are ways to get around that; Like making a webcomic of said story to gain fans then make a kickstarter for a game or book I mean it worked for Andrew Hussie’s Homestuck series, Or you could gather a group of like minded individuals to collaborate on a game/movie/comic.

bikiniarmorbattledamage:

image

Actually we’re both working on our own projects (they’re at a stage of completion where we’re comfortable sharing, and neither are the like minded people we’re working with (so there will be no further details forthcoming at this time).

Also, believe it or not: Some of the people involved in related blogs actually work in industries such as video games.

Saying that it “worked for Andrew Hussie’s Homestuck series” is as absurd, it’s like suggesting that someone’s who broke should just become a millionaire by building a web site like Google (it worked for Larry Page and Sergey Brin!)

Homestuck is a particularly bad example because it:

  • Didn’t really challenge the status quo at all, it was just a new absurdist comic that wanted to tell a story and entertain
  • Has a large and very enthusiastic fanbase, but has more or less no influence outside of that fanbase.  It’s very successful for a web comic, but that success doesn’t mean it’s influential in the grand scheme of things (or even in web comics)
  • Employs an economical style that works fine for the stories in Homestuck but is not necessarily even faintly compatible with other styles and stories.

image

Making a production that showcases women in sensible armor would pretty much require a higher standard of visual quality than something that’s intended to look like a scribble done in MS Paint.  So even with a web comic at a lot of hours in image creation.

More accessible and larger markets (which means more competition) products like animated features/movies/etc require even more effort and expertise.  Video games would require more skills and time again.

That’s not to say things like Kickstarter and Steam’s Greenlit aren’t fantastic and making the market more accessible but it’s insulting to creators of these products to downplay the work involved and pretend just anyone can do it (particularly with their other responsibilities and how much work is involved).

image

Even if Ozzie and I did somehow stumble across the time, money and connections to make a modest game (since video games are currently the biggest market) – say on par with Gone Home, here’s what we could look forward to:

  • Sales would be a small fraction of those by mainstream publishers – even a lambasted product like Kingdoms of Amalur: Reckoning gets more sales (and hence market influence) than a critically acclaimed indy production
  • If the game doesn’t do well, for any reason – there will be a general backlash saying that it’s proof that the public doesn’t want well armored heroines
  • If the game does do well, for any reason – there will be a general backlash from people claiming that it’s only got sales due to political reasons and not because of the game (for more information, read the reviews on Gone Home’s Steam Store page – for extra laughs compare them to the reviews on The Stanley Parable a game that employs almost identical mechanics but doesn’t challenge people’s perceptions of the world around them per se)
  • While it may provide some influence in mainstream gaming, it is likely that the industry would in general mostly overlook. Lots of people want to copy Minecraft – but almost nobody talks about its gender ambiguity.

I mean we already have big names in industry like David Gaider promoting the importance of inclusion, Mark Rubin – the executive producer of Call of Duty (the iconic game of brodudes) recently announced they’ll be including female playable characters to recognize the female fanbase they already have around the same time that Ubisoft announced that making female characters in their next Assassin’s Creed game would be too much work.

The idea that an independent production is somehow going to overpower the influence of the mainstream media is, frankly, ridiculous (unless you’re Batman).  None of that is to say there aren’t things like games or artworks out there that are made for political reasons or with such goals – but they’re made by people who want to make the things.

History has already shown that if you make a web comic just because you want to make lots of money off it – you’re going to be disappointed.  Likewise if you make a web comic, animation or game just because you want the world to change their perceptions of other people.  Usually even political projects are less about expecting to change people, and more about the need to express something important.

So to summarize the main points:

1. Not everyone who is critical of a market should be expected to produce for that market. Every modern marketplace needs more customers than suppliers so it makes sense to leave the production up to people with the motivation and skills to do so.

2. If 50% of the population can see themselves well represented by going to, say, a game store, but the other 50% have to spend years building a game for themselves – that is not equality.

Criticism in the marketplace is important, it leads to more pressure on the experts to make better products and refine their priorities.

image

– wincenworks

This week throwback: an in-depth explanation of why “If you don’t like it, go make your own!” argument is one big fallacy and an insult to all hard work that goes into creating media.

All of the above are the reasons why it is warranted its own spot on the Rhetoric Bingo.

image

Feel free to share this post with anyone who insists that people should start making their own games/movies/comics/whatever instead of “whining” about having no representation in media.

~Ozzie

blazestuck:

Hey I want to genuinely ask why don’t you make your own story/game with the design of how you want females to be represented? I know what you have to say about it in your Rhetroic Bingo but there are ways to get around that; Like making a webcomic of said story to gain fans then make a kickstarter for a game or book I mean it worked for Andrew Hussie’s Homestuck series, Or you could gather a group of like minded individuals to collaborate on a game/movie/comic.

bikiniarmorbattledamage:

image

Actually we’re both working on our own projects (they’re at a stage of completion where we’re comfortable sharing, and neither are the like minded people we’re working with (so there will be no further details forthcoming at this time).

Also, believe it or not: Some of the people involved in related blogs actually work in industries such as video games.

Saying that it “worked for Andrew Hussie’s Homestuck series” is as absurd, it’s like suggesting that someone’s who broke should just become a millionaire by building a web site like Google (it worked for Larry Page and Sergey Brin!)

Homestuck is a particularly bad example because it:

  • Didn’t really challenge the status quo at all, it was just a new absurdist comic that wanted to tell a story and entertain
  • Has a large and very enthusiastic fanbase, but has more or less no influence outside of that fanbase.  It’s very successful for a web comic, but that success doesn’t mean it’s influential in the grand scheme of things (or even in web comics)
  • Employs an economical style that works fine for the stories in Homestuck but is not necessarily even faintly compatible with other styles and stories.

image

Making a production that showcases women in sensible armor would pretty much require a higher standard of visual quality than something that’s intended to look like a scribble done in MS Paint.  So even with a web comic at a lot of hours in image creation.

More accessible and larger markets (which means more competition) products like animated features/movies/etc require even more effort and expertise.  Video games would require more skills and time again.

That’s not to say things like Kickstarter and Steam’s Greenlit aren’t fantastic and making the market more accessible but it’s insulting to creators of these products to downplay the work involved and pretend just anyone can do it (particularly with their other responsibilities and how much work is involved).

image

Even if Ozzie and I did somehow stumble across the time, money and connections to make a modest game (since video games are currently the biggest market) – say on par with Gone Home, here’s what we could look forward to:

  • Sales would be a small fraction of those by mainstream publishers – even a lambasted product like Kingdoms of Amalur: Reckoning gets more sales (and hence market influence) than a critically acclaimed indy production
  • If the game doesn’t do well, for any reason – there will be a general backlash saying that it’s proof that the public doesn’t want well armored heroines
  • If the game does do well, for any reason – there will be a general backlash from people claiming that it’s only got sales due to political reasons and not because of the game (for more information, read the reviews on Gone Home’s Steam Store page – for extra laughs compare them to the reviews on The Stanley Parable a game that employs almost identical mechanics but doesn’t challenge people’s perceptions of the world around them per se)
  • While it may provide some influence in mainstream gaming, it is likely that the industry would in general mostly overlook. Lots of people want to copy Minecraft – but almost nobody talks about its gender ambiguity.

I mean we already have big names in industry like David Gaider promoting the importance of inclusion, Mark Rubin – the executive producer of Call of Duty (the iconic game of brodudes) recently announced they’ll be including female playable characters to recognize the female fanbase they already have around the same time that Ubisoft announced that making female characters in their next Assassin’s Creed game would be too much work.

The idea that an independent production is somehow going to overpower the influence of the mainstream media is, frankly, ridiculous (unless you’re Batman).  None of that is to say there aren’t things like games or artworks out there that are made for political reasons or with such goals – but they’re made by people who want to make the things.

History has already shown that if you make a web comic just because you want to make lots of money off it – you’re going to be disappointed.  Likewise if you make a web comic, animation or game just because you want the world to change their perceptions of other people.  Usually even political projects are less about expecting to change people, and more about the need to express something important.

So to summarize the main points:

1. Not everyone who is critical of a market should be expected to produce for that market. Every modern marketplace needs more customers than suppliers so it makes sense to leave the production up to people with the motivation and skills to do so.

2. If 50% of the population can see themselves well represented by going to, say, a game store, but the other 50% have to spend years building a game for themselves – that is not equality.

Criticism in the marketplace is important, it leads to more pressure on the experts to make better products and refine their priorities.

image

– wincenworks

This week throwback: an in-depth explanation of why “If you don’t like it, go make your own!” argument is one big fallacy and an insult to all hard work that goes into creating media.

All of the above are the reasons why it is warranted its own spot on the Rhetoric Bingo.

image

Feel free to share this post with anyone who insists that people should start making their own games/movies/comics/whatever instead of “whining” about having no representation in media.

~Ozzie

So there is such thing as “too sexy”?

bikiniarmorbattledamage:

We’ve been noted by lots of our lovely followers that Square Enix changed their minds about their mobile game protagonist who caused such an outrage  a while ago.

chikyful said:

Sorry if this is information you already know, but the mobile Final Fantasy game, Mobius (originally Mevius), has had some design changes. Due to ‘negative’ feedback, the main character now has less skin showing. Meanwhile a new female character has been announced. What are your thoughts?

indirajartwork (who also suggested this post’s title) submitted:

“Too sexy!” New Final Fantasy’s hunky male lead has his revealing costume toned down

Where are all the dudebros to cry about censorship and creative freedom NOW? O__o

Morrigan submitted:

Remember that skimpy male armour from FF Mevius?
Well, turns out the SJW cabal has been forcing Square Enix to abandon their sacrosanct artistic vision and censor themselves… I’m sure the brave knights of free speech will protest this blatant censorship, right? Surely, Squeenix will be called prudes who hate sex after this?
….Right?

Mobius Final Fantasy was ‘a little too sexy,’ watch the redesigned mobile RPG

image
The hypocrisy is so blatant, and yet somehow, so unsurprising. Sigh.

criemoar said:

Have you heard the news about Mobius Final Fantasy? OK PREPARE FOR GENERAL LEL@GAMERS basically the champions of FREDUM OF SPEUCH and ANTI-CENSORSHIP are now defending squeenix censoring a male character’s scanty outfit due to complaints from whiny male gamers. BEAUTIFUL. /popcorn
image

As pushtosmart puts in their very concise (and wonderfully sarcastic) summary of the case:

Thankfully, Square Enix recognized how uncomfortable it would be for men to play as a character who was designed as a sexual object before an active, heroic subject, and announced today that they had modified his design.

[…] Thank you for being so understanding, Square Enix.

image

Can’t say I’m surprised or angry, but very much disappointed.

A franchise that one hand gave us such “gems” as Fran or Lightning’s eye-gauging wardrobe, but on the other catered to female gaze with designs like Vaan or the equal opportunity skimpy armors of FF XIV, now they’re listening to people with opinions like this:

image

And said people are more than happy to shield this change with the good old “creative freedom” excuse. The same creative freedom that would most likely be called “censorship” or “entitlement” if the such redesign was applied to a female character instead.

So, apparently, there IS such thing as “too sexy”… but only under condition that you are a man. Who knew, right?

image

~Ozzie

I am really disappointed in my fellow men for this one.  Ever since I started helping out here they’ve always been so eager to tell me how people who bothered by a sexualized depiction of their demographic should respond.

  • “Go make your own.” Pretty self explanatory.  Just start a studio that makes computer games professionally, produce critically acclaimed games that sell in record amounts and in twenty-eight years you could be showing them how it’s done.
  • “Realize it’s a fantasy game were anybody can have a magic powers.” So nothing needs to make sense and nothing matters… really they should be campaigning for him to have less clothes, that way it’s more fantasy-ish right?
  • “Enjoy it as a celebration of male form.” It makes men look good so that’s got to be good for all of us right?
  • “Just stop.” Okay, I’m not sure how this one helps but they seem very confident about it.

All these options… and which did you go with?

image

– wincenworks

more on Mevius/Mobius Final Fantasy | more on “creative freedom” | more sexy male armors

Speaking of “censorship” vs. “pandering”, thought it would be appropriate to bring this post back for the Throwback Thursday. As a reader @ms-silver remarked under our last post:

… These are probably the same guys who made that one male character from that FF game put on more clothes. But then again, making dudes wear more clothes isn’t censorship, clearly.

So yes indeed, more evidence that keeping skimpy clothes on a character is “pandering” only if said character is a (not conventionally masculine) man. When the character is female, keeping her in a bikini is crucial for the artistic integrity… and sometimes even aids her basic life functions!

~Ozzie

So there is such thing as “too sexy”?

bikiniarmorbattledamage:

We’ve been noted by lots of our lovely followers that Square Enix changed their minds about their mobile game protagonist who caused such an outrage  a while ago.

chikyful said:

Sorry if this is information you already know, but the mobile Final Fantasy game, Mobius (originally Mevius), has had some design changes. Due to ‘negative’ feedback, the main character now has less skin showing. Meanwhile a new female character has been announced. What are your thoughts?

indirajartwork (who also suggested this post’s title) submitted:

“Too sexy!” New Final Fantasy’s hunky male lead has his revealing costume toned down

Where are all the dudebros to cry about censorship and creative freedom NOW? O__o

Morrigan submitted:

Remember that skimpy male armour from FF Mevius?
Well, turns out the SJW cabal has been forcing Square Enix to abandon their sacrosanct artistic vision and censor themselves… I’m sure the brave knights of free speech will protest this blatant censorship, right? Surely, Squeenix will be called prudes who hate sex after this?
….Right?

Mobius Final Fantasy was ‘a little too sexy,’ watch the redesigned mobile RPG

image
The hypocrisy is so blatant, and yet somehow, so unsurprising. Sigh.

criemoar said:

Have you heard the news about Mobius Final Fantasy? OK PREPARE FOR GENERAL LEL@GAMERS basically the champions of FREDUM OF SPEUCH and ANTI-CENSORSHIP are now defending squeenix censoring a male character’s scanty outfit due to complaints from whiny male gamers. BEAUTIFUL. /popcorn
image

As pushtosmart puts in their very concise (and wonderfully sarcastic) summary of the case:

Thankfully, Square Enix recognized how uncomfortable it would be for men to play as a character who was designed as a sexual object before an active, heroic subject, and announced today that they had modified his design.

[…] Thank you for being so understanding, Square Enix.

image

Can’t say I’m surprised or angry, but very much disappointed.

A franchise that one hand gave us such “gems” as Fran or Lightning’s eye-gauging wardrobe, but on the other catered to female gaze with designs like Vaan or the equal opportunity skimpy armors of FF XIV, now they’re listening to people with opinions like this:

image

And said people are more than happy to shield this change with the good old “creative freedom” excuse. The same creative freedom that would most likely be called “censorship” or “entitlement” if the such redesign was applied to a female character instead.

So, apparently, there IS such thing as “too sexy”… but only under condition that you are a man. Who knew, right?

image

~Ozzie

I am really disappointed in my fellow men for this one.  Ever since I started helping out here they’ve always been so eager to tell me how people who bothered by a sexualized depiction of their demographic should respond.

  • “Go make your own.” Pretty self explanatory.  Just start a studio that makes computer games professionally, produce critically acclaimed games that sell in record amounts and in twenty-eight years you could be showing them how it’s done.
  • “Realize it’s a fantasy game were anybody can have a magic powers.” So nothing needs to make sense and nothing matters… really they should be campaigning for him to have less clothes, that way it’s more fantasy-ish right?
  • “Enjoy it as a celebration of male form.” It makes men look good so that’s got to be good for all of us right?
  • “Just stop.” Okay, I’m not sure how this one helps but they seem very confident about it.

All these options… and which did you go with?

image

– wincenworks

more on Mevius/Mobius Final Fantasy | more on “creative freedom” | more sexy male armors

Speaking of “censorship” vs. “pandering”, thought it would be appropriate to bring this post back for the Throwback Thursday. As a reader @ms-silver remarked under our last post:

… These are probably the same guys who made that one male character from that FF game put on more clothes. But then again, making dudes wear more clothes isn’t censorship, clearly.

So yes indeed, more evidence that keeping skimpy clothes on a character is “pandering” only if said character is a (not conventionally masculine) man. When the character is female, keeping her in a bikini is crucial for the artistic integrity… and sometimes even aids her basic life functions!

~Ozzie

Guy that (supposedly) worked on a mobile game said they’d first tried not to use sex appeal. Tried some inoffensive DLC & got lukewarm response. Then they caved & tried selling things that “sexed up” the game. Supposedly they gained more male gamers (& their revenue) than they lost from girls leaving. QUESTION: Are there good visual examples of warrior women that are genuinely sexy (to teens into girls, theoretically) without being demeaning? Can we have “sex appeal” revenue w.out offensiveness?

bikiniarmorbattledamage:

The problem with crediting “sexing up” the game with increase in sales is that it assumes sex was the only avenue of generating interest – a theory that doesn’t hold up when you consider that some of the biggest selling game types (flight simulators, first person shooters, side scrolling platformers) often don’t include any sexual angle at all.

Back in 1970, Marvel comics experimented with putting Conan the Barbarian in comic format.  After the first few issues sales began to decline and the writer, Roy Thomas (who loved Conan), went to Stan Lee (who was indifferent to Conan) for advice.  Stan looked at the covers and the sales, and told them to shift away from putting animals on the covers and instead use more humanoid monsters.

They followed Stan’s advice: Sales went up again and the comic continued for twenty-three years.  However you don’t see many people campaigning that “Humanoid monsters sell!“ then trying to fit them into all marketing regardless of product or target market.  (And sex obviously wasn’t selling Conan, they had bikini damsels after all)

image

Conan the Barbarian, in his loincloth and flexing his muscles, looked like a poor man’s Tarzan (which had been the popular comic fifty years ago) when battling animals – but when battling humanoid monsters he looked like a more mature fantasy narrative that was new and unique in comics at the time.

The only narrative that sexing/male gazing up a game really provides is “This game is made to cater to the fantasy of straight men.” So if swapping out your old narrative for this one increases interest and sales dramatically – then your old narrative must have been pretty boring.

There have been numerous warrior women in video games over the years.  Most of them have been under marketed, relegated to sidelines, ignored or otherwise mishandled due to general fear that they weren’t meeting the “make straight men feel important” factor that modern markets cling to as their sacred idol.

It’s actually not that difficult for creators to make female characters who are sexually attractive without going into bikini armor or other exploitative tropes.  I mean, if you give a woman agency, ability and personality – odds are good people will find it sexy.

Essentially the problem is that the gaming industry, and many other mediums, are reluctant to take the risk of incorporating different perspectives and different priorities over “games to reassure straight white men that they’re straight and awesome”.

– wincenworks

Bringing this back this Thursday because the most important conversations to have in character design and critique thereof are not “is it sexy” or “what’s wrong with sex” but:

  • What is the design really selling?
  • Why should the audience be interested?
  • How does it fit in with the other designs?
  • How does it fit into media as a whole?

Unfortunately David Gaider has since removed his blog, but his rather excellent talk on sex and video games is still available in GDC Vault and still covers important points about perspective and privilege.

Even if you’re a soulless corporation making products purely for profit and only interested in sales – it’s worth it to consider all these points.  After all, you do want your audience to like your product and to cut through the noise of what everyone else is doing.

– wincenworks

danalynnandthecallofadventure:

Guy that (supposedly) worked on a mobile game said they’d first tried not to use sex appeal. Tried some inoffensive DLC & got lukewarm response. Then they caved & tried selling things that “sexed up” the game. Supposedly they gained more male gamers (& their revenue) than they lost from girls leaving. QUESTION: Are there good visual examples of warrior women that are genuinely sexy (to teens into girls, theoretically) without being demeaning? Can we have “sex appeal” revenue w.out offensiveness?

bikiniarmorbattledamage:

The problem with crediting “sexing up” the game with increase in sales is that it assumes sex was the only avenue of generating interest – a theory that doesn’t hold up when you consider that some of the biggest selling game types (flight simulators, first person shooters, side scrolling platformers) often don’t include any sexual angle at all.

Back in 1970, Marvel comics experimented with putting Conan the Barbarian in comic format.  After the first few issues sales began to decline and the writer, Roy Thomas (who loved Conan), went to Stan Lee (who was indifferent to Conan) for advice.  Stan looked at the covers and the sales, and told them to shift away from putting animals on the covers and instead use more humanoid monsters.

They followed Stan’s advice: Sales went up again and the comic continued for twenty-three years.  However you don’t see many people campaigning that “Humanoid monsters sell!“ then trying to fit them into all marketing regardless of product or target market.  (And sex obviously wasn’t selling Conan, they had bikini damsels after all)

image

Conan the Barbarian, in his loincloth and flexing his muscles, looked like a poor man’s Tarzan (which had been the popular comic fifty years ago) when battling animals – but when battling humanoid monsters he looked like a more mature fantasy narrative that was new and unique in comics at the time.

The only narrative that sexing/male gazing up a game really provides is “This game is made to cater to the fantasy of straight men.” So if swapping out your old narrative for this one increases interest and sales dramatically – then your old narrative must have been pretty boring.

There have been numerous warrior women in video games over the years.  Most of them have been under marketed, relegated to sidelines, ignored or otherwise mishandled due to general fear that they weren’t meeting the “make straight men feel important” factor that modern markets cling to as their sacred idol.

It’s actually not that difficult for creators to make female characters who are sexually attractive without going into bikini armor or other exploitative tropes.  I mean, if you give a woman agency, ability and personality – odds are good people will find it sexy.

Essentially the problem is that the gaming industry, and many other mediums, are reluctant to take the risk of incorporating different perspectives and different priorities over “games to reassure straight white men that they’re straight and awesome”.

– wincenworks

Bringing this back this Thursday because the most important conversations to have in character design and critique thereof are not “is it sexy” or “what’s wrong with sex” but:

  • What is the design really selling?
  • Why should the audience be interested?
  • How does it fit in with the other designs?
  • How does it fit into media as a whole?

Unfortunately David Gaider has since removed his blog, but his rather excellent talk on sex and video games is still available in GDC Vault and still covers important points about perspective and privilege.

Even if you’re a soulless corporation making products purely for profit and only interested in sales – it’s worth it to consider all these points.  After all, you do want your audience to like your product and to cut through the noise of what everyone else is doing.

– wincenworks